I was responsible for the SEO of the Tenpin website, which contributed to organic revenue growth from £8.5 million to £17.25 million.
In order to achieve these results, I optimised every aspect of the Tenpin website, including on-page SEO, off-page SEO, and technical SEO.
The best results came from the on-page SEO and local SEO. While I was completing this website optimisation, Tenpin had 46 entertainment centres across the United Kingdom.
I ensured that there were unique pages for each location with up-to-date information. Additionally, I set up a range of citations and listings with directories and websites. This allowed the page for each location to rank well for searches made in that area.
The chart below shows the number of keywords that the website ranked for during the optimisation that I carried out.
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